ADWEEK on LinkedIn: Congratulations to this year's Creative 100: Directors winners! With… (2024)

🌴 ADWEEK's guide to Cannes is here 🌴When it comes to the Cannes Lions International Festival of Creativity, every year seems the same and yet also totally different.The bottomless rosé and yachts aren’t going anywhere, but what once was a gathering of creative weirdos and production houses is today a disorienting melange of tech execs, celebrity entrepreneurs, Instagram influencers, activists and about 50 other subsets of the marketing universe.So what should you be looking out for, either as a first-time attendee or a veteran returning to an ever-changing landscape? ADWEEK has you covered with this year’s guide to all things Cannes Lions. David Griner returns and shares... 🫢 The Dos and Don'ts of Your Time at Cannes: https://adweek.it/3z0B7yr🤝 The Top Spots to Network With Creatives at Cannes: https://adweek.it/3z4PFNj 🤩 These Celebs Mean Business at This Year's Cannes: https://adweek.it/4b0fGLb🦸 A Guide to Approaching Your Hero, Dream Client and Future Boss at Cannes: https://adweek.it/3VxThQR📣 5 Topics That Will Be the Talk of Cannes: https://adweek.it/4aWkilx

636

28 Comments

Celebs rarely come to Cannes just to socialize on adtech yachts. If they’re not promoting their own startups, they’re guests of major corporations hoping to leverage their star power to get more butts in seats at the Palais. Here are some of this year’s best-known names in attendance 🤩

1

Get ready for a week of creative breakthroughs, iconic connections and inspiration only found at #ADWEEKHouse! Thank you to our partners BBC Studios Camille Rose Digital Turbine Dstillery Fandom Innovid LG Ad Solutions Nexxen PETERMAYER Project Management Institute Quad Scripps Stackline Vidmob Pod Digital Media Samsung Ads Uber https://adweek.it/4bjs5Kx

13

1 Comment

EXCLUSIVE | The Trade Desk alerted buyers earlier this week of plans to no longer monetize Yahoo’s video after it alleged the publisher had been consistently misrepresenting the inventory as in-stream, a type of online video that typically fetches higher prices from buyers.

2

Discover how to use conversational media to maximize your brand’s impact during the upcoming sale and holiday season with insights from GIPHY on our upcoming ADWEEK webinar.Register here: https://adweek.it/4cjYIsm

This content isn’t available here

Access this content and more in the LinkedIn app

7

Traditionally, protests at the festival have primarily come from environmental activists rallying against the ad industry’s role in helping fossil fuel companies and other high-emitting industries sow public mistrust in climate science. And despite top officials calling out the ad industry for their connections to polluters, many of the more confrontational environmental groups are skipping the glitzy ad conference, partially because of cost.

VOICE | The conflation of preference and loyalty is one of the fundamental misunderstandings of modern marketing—so Tiffany Wilburn sets the record straight, looking at two businesses both claiming to seek loyalty.

1