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, Gretchen R Ross assistant professor of Marketing at the Neeley School of Business, Texas Christian University , TCU Box 298530, Fort Worth, TX 76129, USA Please address all correspondence to Gretchen Ross. (gretchen.ross@tcu.edu) Search for other works by this author on: Oxford Academic Margaret G Meloy Calvin E. and Pamala T. Zimmerman University Endowed Fellow, department chair and professor of Marketing at the Smeal College of Business, The Pennsylvania State University , 455 Business Building, University Park, PA 16802, USA Search for other works by this author on: Oxford Academic Lisa E Bolton professor of Marketing and Frank and Mary Jean Smeal Research Fellow at the Smeal College of Business, The Pennsylvania State University , 441 Business Building, University Park, PA 16802, USA Search for other works by this author on: Oxford Academic
Journal of Consumer Research, Volume 47, Issue 6, April 2021, Pages 959–977, https://doi.org/10.1093/jcr/ucaa051
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Gretchen R Ross, Margaret G Meloy, Lisa E Bolton, Disorder and Downsizing, Journal of Consumer Research, Volume 47, Issue 6, April 2021, Pages 959–977, https://doi.org/10.1093/jcr/ucaa051
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Abstract
The consequences of overconsumption and the recent popularity of simple living point to consumer interest in reducing belongings. They also raise an interesting question—what is a useful approach to downsizing and decluttering? We investigate how dis/order (messy vs. tidy items) affects downsizing and find, across nine focal studies, that (a) consumers retain fewer items when choosing from a disordered set because (b) order facilitates the comparisons within category that underlie the tendency to retain items. The impact of dis/order is altered by consumers’ comparison tendencies, waste aversion, and decision strategy (selection vs. rejection), which serve as theoretically and pragmatically relevant moderators. Though consumers’ lay beliefs favor rejecting from order (i.e., choosing what to get rid of from tidy items), our findings point to the usefulness of selecting from disorder (i.e., choosing what to keep from messy items) as a downsizing strategy. Together, this research has implications for consumer downsizing activities, the burgeoning home organization and storage industries, as well as sustainability.
downsizing, disorder, decision-making, waste aversion, select-reject processes, maximizing
© The Author(s) 2020. Published by Oxford University Press on behalf of Journal of Consumer Research, Inc. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com
This article is published and distributed under the terms of the Oxford University Press, Standard Journals Publication Model (https://academic.oup.com/journals/pages/open_access/funder_policies/chorus/standard_publication_model)
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Editor: J Jeffrey Inman J Jeffrey Inman Editor Search for other works by this author on: Oxford Academic
Associate Editor: Rebecca K Ratner Rebecca K Ratner Associate Editor Search for other works by this author on: Oxford Academic
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